Brand strategy and design services

You’ve done the work to get here. You have clients who would tell anyone you’re good at what you do. What you haven’t had yet is a brand that communicates that clearly, consistently, and in a way that actually sounds like you.

That’s what this process is built for.

This isn’t a quick turnaround or a templated solution. It’s a collaborative process that runs from strategy through to visual identity, with the same thinking carrying through every phase. You’ll walk away with a brand you understand deeply enough to show up for consistently, adapt as your business grows, and sustain through every season without starting over.

This works best if you’ve been in business long enough to have clients and real experience to draw from. This is for you if you’ve been so deep in doing the work that you’ve never had the space to step back and articulate what you’ve actually learned from it, and you’re ready to stop being perceived as just another service provider. If you’re still figuring out your market or your service, the timing probably isn’t right yet.

Before anything gets built, we get clear on what we’re building and why. We work through your brand strategy together in a series of conversational workshops. I ask the questions, you do the thinking, and together we turn what’s been living in your head into something clear, organized, and true to who you are.

You’ll walk away with a brand strategy document that includes a core identity, positioning frame of reference, messaging framework, ideal client profile, brand voice guidelines, and content pillars.

Once you’re clear on who you are and who you’re for, it’s worth looking at whether your business is actually set up to reflect that. We map out your customer journey together, and look at your offers and pricing. Not to overhaul everything, but to make sure what you’re selling makes sense for the clients you want to attract and the way you want to work.

You want your visual identity built and a clear finish line. We take your brand strategy and bring it to life visually. Every design decision comes directly from the strategy work we’ve already done together. 

You’ll walk away with a complete visual identity and the brand guidelines to use it consistently.

Some clients finish the brand strategy work knowing they want more than a built-out visual identity; they want someone in their corner as they start implementing it, too.

Brand Advocate was built for that need. Over nine or twelve months, we not only create a full visual brand identity, but we work together on bringing that brand to life. 

Through biweekly calls, you have a dedicated space to think things through, share marketing materials before they go out, or walk through website direction updates. The goal being that you have a thought partner to help work through decisions about how your brand shows up, as your business grows.

Because we built your brand strategy together, there’s no onboarding, or explaining the backstory. Just someone who genuinely understands what your brand stands for and can help you stay true to it as you build.