Most ideal client advice focuses on demographics and coffee orders. The element that actually builds connection is emotion, and here's how to use it. Early in my first year of business (circa 2017), I was listening to a podcast interview about building a buyer...
If your brand message still isn't clicking after hours of work, the problem probably isn't your words. Here's what's actually going on. You've rewritten your about page three times. You've tweaked your Instagram bio more than you'd like to admit. You've spent hours on...
We're walking through the difference between a graphic designer, brand designer and brand strategist, as well as who to hire and when. If you spend any time online, you’ve probably seen the titles graphic designer and brand designer and brand strategist thrown around...
Embarking on the journey of rebranding your business is a significant decision; one that goes beyond just changing colors and logos. We're exploring the crucial steps to preparing for a successful rebrand, from understanding the intricate research phase to selecting...
Whether you're contemplating a complete brand transformation, a visual facelift, or a fresh look for your marketing graphics, it's important to first understand the nuances of when to rebrand. Then, you can can make your right decision that's aligned with your...
Is your brand truly supporting your business? A brand audit can help you get crystal clear on what your brand is doing well and where it can improve, as well as what next rights steps to take with the audit results. Whether you're in the early stages of business or...
Consistent and clear brand messaging helps showcase who you are as a business and connect you with your right audience. Read on to learn the basics of brand messaging and get the six steps for creating your own brand messaging framework. If you're a service-based...
Ready to bring more substance and intention into your service-based business? Follow this easy-to-implement brand strategy template to create a brand foundation that's grounded in connection and meaning. Do you often find yourself thinking, "My brand just doesn't feel...
core identity
personality
messaging
design
marketing
positioning