Learn the key differences of branding vs marketing, as well as how to effectively use them together to bring more ease and enjoyment into your business. Do you market first or do your branding? Do you need a brand to market? Can you just build a brand without...
Learn the 6 key elements that are essential to creating an effective website strategy for your purpose-driven brand. One of the most detrimental traps to fall into as a business owner is the belief that if it's pretty, it must work really well. We are especially prone...
Colors have the power to affect the way your business is perceived. You can create connection with your right audience by leveraging the power of color psychology and seasonal color theory, and selecting colors that enhance your desired brand perception. Choosing a...
Consistent and clear brand messaging helps showcase who you are as a business and connect you with your right audience. Read on to learn the basics of brand messaging and get the six steps for creating your own brand messaging framework. If you're a service-based...
core identity
personality
messaging
design
marketing
positioning