We're walking through the difference between a graphic designer, brand designer and brand strategist, as well as who to hire and when. If you spend any time online, you’ve probably seen the titles graphic designer and brand designer and brand strategist thrown around...
Embarking on the journey of rebranding your business is a significant decision; one that goes beyond just changing colors and logos. We're exploring the crucial steps to preparing for a successful rebrand, from understanding the intricate research phase to selecting...
Whether you're contemplating a complete brand transformation, a visual facelift, or a fresh look for your marketing graphics, it's important to first understand the nuances of when to rebrand. Then, you can can make your right decision that's aligned with your...
Seasonal brand theory is a framework for brand personality creation. Learn the basics of brand seasons and color theory, as well as and how to effectively use them in your own brand to fuel connection and create consistency. When I first started learning about brand...
Is your brand truly supporting your business? A brand audit can help you get crystal clear on what your brand is doing well and where it can improve, as well as what next rights steps to take with the audit results. Whether you're in the early stages of business or...
Colors have the power to affect the way your business is perceived. You can create connection with your right audience by leveraging the power of color psychology and seasonal color theory, and selecting colors that enhance your desired brand perception. Choosing a...
Learn about the different logo variations available for your brand's identity and how to best use them in your visual marketing. If you're on the hunt for a logo designer, it might be confusing to read about all that is often included in a logo design package. After...
core identity
personality
messaging
design
marketing
positioning