Peruse Through the
In Pursuit of Branding Blog
browse by category
core identity
personality
messaging
design
marketing
positioning
Branding vs Marketing: The Key Differences and How They Best Work Together
Learn the key differences of branding vs marketing, as well as how to effectively use them together to bring more ease and enjoyment into your business. Do you market first or do your branding? Do you need a brand to market? Can you just build a brand without...
Website Strategy Basics: How to Make Your Website More Effective and Intentional
Learn the 6 key elements that are essential to creating an effective website strategy for your purpose-driven brand. One of the most detrimental traps to fall into as a business owner is the belief that if it's pretty, it must work really well. We are especially prone...
Color Psychology for Brands: How to Pick Colors That Cultivate Connection
Colors have the power to affect the way your business is perceived. You can create connection with your right audience by leveraging the power of color psychology and seasonal color theory, and selecting colors that enhance your desired brand perception. Choosing a...
Brand Messaging Essentials for Service-Based Creative Entrepreneurs
Consistent and clear brand messaging helps showcase who you are as a business and connect you with your right audience. Read on to learn the basics of brand messaging and get the six steps for creating your own brand messaging framework. If you're a service-based...
Logo Variations – What You Need to Know for Brand Identity Success
Learn about the different logo variations available for your brand's identity and how to best use them in your visual marketing. If you're on the hunt for a logo designer, it might be confusing to read about all that is often included in a logo design package. After...
Brand Positioning: The What, Why and How for Service-Based Businesses
All you need to know about developing an intentional and effective brand positioning strategy as a service-based business owner. When I think of the type of person who invests in an Apple computer, I immediately think about someone in the creative field. A graphic...
The Creative Entrepreneur’s Guide to Creating a Remarkable Brand Personality That Connects
Brand personality plays a significant role in building a brand that your audience can truly connect with. Read on to understand how you an create a remarkable brand personality using seasonal brand theory and color psychology. Let's play a game - What brand would you...
All About Your Brand’s Core Identity: Purpose, Mission, Vision, Beliefs and Values
Read through to understand the importance of your brand core identity and why it is the the heart and soul of the brand. You can have the most beautiful logo, a fantastic color palette and a dreamy typography suite, but if you don't understand who your brand is at its...
An Easy-to-Follow Brand Strategy Template for Freelancers and Creatives
Ready to bring more substance and intention into your service-based business? Follow this easy-to-implement brand strategy template to create a brand foundation that's grounded in connection and meaning. Do you often find yourself thinking, "My brand just doesn't feel...