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Why your ideal client profile isn’t working (and what to focus on instead)
Most ideal client advice focuses on demographics and coffee orders. The element that actually builds connection is emotion, and here's how to use it. Early in my first year of business (circa 2017), I was listening to a podcast interview about building a buyer...
Why Your Brand Message Isn’t Landing (And What to Do About It)
If your brand message still isn't clicking after hours of work, the problem probably isn't your words. Here's what's actually going on. You've rewritten your about page three times. You've tweaked your Instagram bio more than you'd like to admit. You've spent hours on...
Exploring the 4 Stages of the Customer Journey
Learn the significance of the 4 stages of the customer journey as well as how you can leverage each stage to optimize your marketing efforts. If you've been in business for any length of time, I'm sure you're acutely aware that the path a potential client goes on is...
How to Identify Your Ideal Client – The Guide for Service-Based Businesses
Whether you’re new to business or have been around for years, these seven questions will help you identify your ideal client so that you can understand how to best serve them. The question I see time and time again is, “How do I get more ________?” Insert clients,...
What’s the Difference: Brand Designer vs Graphic Designer
We're walking through the difference between a graphic designer, brand designer and brand strategist, as well as who to hire and when. If you spend any time online, you’ve probably seen the titles graphic designer and brand designer and brand strategist thrown around...
Get Your Service-Based Business Ready for a Rebrand
Embarking on the journey of rebranding your business is a significant decision; one that goes beyond just changing colors and logos. We're exploring the crucial steps to preparing for a successful rebrand, from understanding the intricate research phase to selecting...
What You Need to Know About Rebranding Your Service-Based Business
Whether you're contemplating a complete brand transformation, a visual facelift, or a fresh look for your marketing graphics, it's important to first understand the nuances of when to rebrand. Then, you can can make your right decision that's aligned with your...
Two Ideal Clients: Top Tips to Make it Work with Your Marketing
Here's what you need to know to effectively market to multiple target audiences without compromising your brand consistency, messaging or effectiveness. For new business owners, I always recommend narrowing down and starting with one main ideal client persona or...
An Essential Guide to Using Brand Seasons and Color Theory in Your Branding
Seasonal brand theory is a framework for brand personality creation. Learn the basics of brand seasons and color theory, as well as and how to effectively use them in your own brand to fuel connection and create consistency. When I first started learning about brand...
How to Audit Your Website and What to Do With The Results
Is your website in need of an update? In this easy-to-follow post, you'll learn how to audit your website, what questions to ask and what to with the results - it's time to get your website working for you! Raise your hand if any of this sounds familiar: Your website...
The Quick and Easy Guide to Conducting a Comprehensive Brand Audit
Is your brand truly supporting your business? A brand audit can help you get crystal clear on what your brand is doing well and where it can improve, as well as what next rights steps to take with the audit results. Whether you're in the early stages of business or...
Branding vs Marketing: The Key Differences and How They Best Work Together
Learn the key differences of branding vs marketing, as well as how to effectively use them together to bring more ease and enjoyment into your business. Do you market first or do your branding? Do you need a brand to market? Can you just build a brand without...
Website Strategy Basics: How to Make Your Website More Effective and Intentional
Learn the 6 key elements that are essential to creating an effective website strategy for your purpose-driven brand. One of the most detrimental traps to fall into as a business owner is the belief that if it's pretty, it must work really well. We are especially prone...
Color Psychology for Brands: How to Pick Colors That Cultivate Connection
Colors have the power to affect the way your business is perceived. You can create connection with your right audience by leveraging the power of color psychology and seasonal color theory, and selecting colors that enhance your desired brand perception. Choosing a...
Brand Messaging Essentials for Service-Based Creative Entrepreneurs
Consistent and clear brand messaging helps showcase who you are as a business and connect you with your right audience. Read on to learn the basics of brand messaging and get the six steps for creating your own brand messaging framework. If you're a service-based...
Logo Variations – What You Need to Know for Brand Identity Success
Learn about the different logo variations available for your brand's identity and how to best use them in your visual marketing. If you're on the hunt for a logo designer, it might be confusing to read about all that is often included in a logo design package. After...
Brand Positioning: The What, Why and How for Service-Based Businesses
All you need to know about developing an intentional and effective brand positioning strategy as a service-based business owner. When I think of the type of person who invests in an Apple computer, I immediately think about someone in the creative field. A graphic...
The Creative Entrepreneur’s Guide to Creating a Remarkable Brand Personality That Connects
Brand personality plays a significant role in building a brand that your audience can truly connect with. Read on to understand how you an create a remarkable brand personality using seasonal brand theory and color psychology. Let's play a game - What brand would you...
All About Your Brand’s Core Identity: Purpose, Mission, Vision, Beliefs and Values
Read through to understand the importance of your brand core identity and why it is the the heart and soul of the brand. You can have the most beautiful logo, a fantastic color palette and a dreamy typography suite, but if you don't understand who your brand is at its...
An Easy-to-Follow Brand Strategy Template for Freelancers and Creatives
Ready to bring more substance and intention into your service-based business? Follow this easy-to-implement brand strategy template to create a brand foundation that's grounded in connection and meaning. Do you often find yourself thinking, "My brand just doesn't feel...